Workshop

In silence, uncertainty thrives—when your numbers have no narrative and your team has no voice, you lose direction.

In this workshop, Dental Practice Mastery: Navigating Through Uncertainty, we teach you how to decode your data, uncover team and patient values, and craft a story that leads your practice forward—with intention, alignment, and action.

Brock Dumont and Sierra Gonnella have joined forces to bring you a special 2-day immersive experience empowering your team.

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COURSE DESCRIPTION

Step into a room where dentistry meets transformation.

This is not your typical dental workshop—it’s a curated, high-impact communication and consulting event that redefines what’s possible for your team and your business. Held in Santa Rosa, CA, this two-day experience is designed for visionary dental practices ready to lead with heart, insight, and strategy.

Through master-level facilitation by industry experts Brock Dumont of Perry Consulting and Sierra Gonnella of InspireDDS, your team will benefit fromcoaching that goes far beyond clinical systems. You’ll uncover the invisible narratives running your practice, decode what your numbers are really saying, and learn how to reframe patient conversations through the lens of connection, emotion and value.

Speakers

Brock Dumont

Strategic Growth Architect I Dental Industry Advisor I Leadership & Wealth Mentor

For over 35 years, Brock Dumont has been a trusted advisor to business owners and dental leaders seeking clarity, momentum, and measurable success. With a background in high-stakes financial management and a passion for transformative leadership, Brock has guided more than 1,000 dental practices and 500 business clients to create wealth strategies, elevate team performance, and align vision with action.

A former executive at Mercer Advisors, Brock managed assets for over 300 healthcare professionals and led an expert team of financial advisors exemplifying his ability to navigate complex systems while empowering people to grow. Today, he brings that same precision, curiosity, and heart to the dental world, helping practice owners find the sweet spot where meaning meets money, and leadership meets lifestyle.

With more than 25 years in the dental industry, Sierra Gonnella is a powerful blend of clinician, coach, and culture strategist whose passion for dentistry is not just palpable-it's transformative. As a Registered Dental Assistant, Certified DiSC Trainer, ICF-Certified Life Coach, and Predictive Index Talent Optimization Consultant, Sierra brings a rare depth of insight into both the technical and human sides of dentistry.

Her career spans clinical excellence, corporate sales, team leadership, and high-level mentoring, allowing her to guide others through the evolving landscape of modern dental practices with confidence and clarity. Whether she's on stage speaking, in-office coaching, or consulting with executives, Sierra leads with purpose, igniting passion in those around her and helping others align with their unique North Star.

Sierra Gonnella

Dental Culture Strategist I Leadership Coach I Speaker I Clinical Mentor

LEARNING OBJECTIVES

By the end of this 2-day experience, your dental team will be able to

Harness storytelling as a business tool to humanize care, build trust, and drive case acceptance with confidence and clarity.
Decode your practice’s financial metrics and translate numbers into a story that reveals challenges, celebrates wins, and inspires aligned action.
Unearth patient value systems using psychology and neuroscience to guide conversations from transactional to transformational.
Cultivate team-wide accountability and ownership through emotionally intelligent communication rooted in personal and professional purpose.
Craft a powerful internal and external narrative for your practice that strengthens culture, deepens patient loyalty, and distinguishes you from competitors.
Implement behavior-driven systems using the Predictive Index and DISC frameworks to optimize talent, leadership, and team performance long after the event ends.

SCHEDULE

Location
CoLAB, 427 Mendocino Ave. Suite 100 Santa Rosa, CA 95401

Thursday, July 24
8:00 AM Registration (Coffee, Tea, Fruit & Pastries)
8:30 AM Day 1 Workshop Start
12:00 PM Noon Break (Lunch)
1:00 PM Workshop Resumes
3:30 PM Mixer (Beverages, h’ors d'œuvre)
5:00 PM End of Day 1

Friday, July 25
8:00 AM Workshop Opens (Coffee, Tea, Fruit & Pastries)
8:30 AM Day 2 Workshop Start
12:00 PM Noon Break (Lunch)
1:00 PM Workshop Resumes
3:00 PM Closing Q&A
3:30 PM Workshop Ends

ADDITIONAL TAKEAWAYS

12 EDUCATION CREDITS toward Licensing for each participant, ADA CERP Recognized Provider for this two-day direct instructional seminar.
DiSC® PROFILES and ASSESSMENTS for each participant — DiSC is a personal assessment tool used by more than one million people every year to help improve teamwork, communication, and productivity in the workplace. Organizations and facilitators use these profiles as tools to help ignite cultural change, inspiring lasting behavior changes that positively shape their workforce.

July 24-25, 2025

LIMITED SPACE FOR GROWTH ORIENTED OFFICES

12 CE Credits

DiSC Profiles & Assessments

TUITION

EARLY BIRD Special—$1,000 off
$9,950
‍Sign up by June 30
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(enter coupon code "earlybird" at checkout)

Practice Fee
$10,950

Practice Fee Covers 1 Dentist + 5 Team Members

$3000 for each additional Dentist
$1000 for each additional Team Member

Navigating Through Uncertainty